Privacy Policy
Last Updated: April 21, 2026
NorCal Water Heaters ("we," "us," or "our") respects your privacy. This Privacy Policy describes the information we collect, how we use it, and the choices you have.
1. Information We Collect
We collect information you provide directly to us, including:
- Contact information: name, phone number, email address, service address
- Service information: the type of service you request and details about your property's water heating or plumbing system
- Communication preferences: your consents to receive SMS messages or emails
- Payment information: collected only at the time of payment and processed through secure third-party payment processors
We also collect limited technical information automatically through standard web analytics, such as IP address, browser type, and pages visited, for the purpose of improving the Site.
2. How We Use Your Information
We use your information to:
- Provide estimates and perform the services you request
- Communicate with you about your appointments, estimates, invoices, and service completion
- Send you marketing messages about special offers, discounts, and service updates, if you have opted in to receive them
- Comply with legal obligations, including contractor licensing and tax requirements
3. SMS Communications
If you opt in to receive SMS messages, we will send messages based on the specific consents you provided (non-marketing, marketing, or both). You can reply STOP at any time to opt out, or HELP for assistance. Message and data rates may apply. Message frequency may vary.
4. Cookies and Tracking
We use cookies and similar technologies for basic site functionality and analytics. You can disable cookies in your browser settings, though some features of the Site may not function properly.
5. Non-Sharing of SMS Data
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Other Information Sharing
We do not sell your personal information. We share information only with trusted service providers who help us operate our business (such as scheduling software, payment processors, and customer service platforms), and only as necessary for them to perform their services on our behalf. We may also disclose information if required by law or to protect our legal rights.
7. Data Retention
We retain your information for as long as needed to provide services and comply with legal obligations, including contractor record-keeping and tax requirements, after which it is securely deleted.
8. Your Rights (California Residents)
Under the California Consumer Privacy Act (CCPA), California residents have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your information
- Opt out of any sale of personal information (note: we do not sell personal information)
- Not be discriminated against for exercising these rights
To exercise any of these rights, contact us at info@norcalwaterheaters.com.
9. Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect information from children under 13.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision.
11. Contact Us
NorCal Water Heaters
2063 Agave Way
San Jose, CA 95133
Phone: (408) 613-8455
Email: info@norcalwaterheaters.com